Conjoint Measurement: Methods and Applications Anders Gustafsson

ISBN: 9781281066800

Published: January 10th 2010

ebook

373 pages


Description

Conjoint Measurement: Methods and Applications  by  Anders Gustafsson

Conjoint Measurement: Methods and Applications by Anders Gustafsson
January 10th 2010 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 373 pages | ISBN: 9781281066800 | 10.34 Mb

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return,MoreThe book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique.

In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Conjoint Measurement: Methods and Applications":


agentitangeloriginal.com

©2010-2015 | DMCA | Contact us