Winning with Customers: A Playbook for B2B D. Keith Pigues

ISBN: 9780470547991

Published: August 9th 2010

Hardcover

429 pages


Description

Winning with Customers: A Playbook for B2B  by  D. Keith Pigues

Winning with Customers: A Playbook for B2B by D. Keith Pigues
August 9th 2010 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 429 pages | ISBN: 9780470547991 | 5.49 Mb

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.Companies are blind to opportunities forMoreDo Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth.Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors.

With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success.

Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.



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