Executive Reports John J. Stephens

ISBN: 9781596226340

Published: March 28th 2007

Other Format

16 pages


Description

Executive Reports  by  John J. Stephens

Executive Reports by John J. Stephens
March 28th 2007 | Other Format | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 16 pages | ISBN: 9781596226340 | 4.12 Mb

This 16-page research report written for marketing/advertising lawyers and clients features a basic breakdown of the laws and regulations that apply to direct marketing and telemarketing. A description is provided for all the subsets of directMoreThis 16-page research report written for marketing/advertising lawyers and clients features a basic breakdown of the laws and regulations that apply to direct marketing and telemarketing.

A description is provided for all the subsets of direct marketing as well as a summary of consumer rights and the acts that enforce these rights and the subsequent effect that the enforcement of these acts have on companies. Other topics include the Telemarketing and Consumer Fraud Abuse Prevention Act- the Telephone Consumer Protection Act- free-to-pay conversion offers- the National Do Not Call Registry- the Telemarketing Sales Rule- the safe harbor provision- the Negative Option Rule- junk faxes- the effect of anti-spam laws on e-mail campaigns- international regulations- and the FTCs Franchise Rule.



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